When creating your new website, what will be your main goal? Is it to get visitors to come purchase your product or service or is it to get your site well known and to generate lots of money for your business? Obviously it’s your intention to get more traffic to visit the site, but that isn’t the main way to do so.
Sure, getting the traffic to your site is essential, but you must also make the visitors you’re getting aware of why they should visit your site in the first place and in what attraction it may hold for them. I’ve listed a number of ways to do this in my other articles. Here, I am only going to touch on a couple of these strategies one at a time so that they pertain to your new site.
Having a website serves a variety of purposes, and it all starts with your domain name.
The domain name can be your personal website name or it can be your business name. A personal website is an ideal way for you to share pictures of your children, inventions you may have, interesting stories you may share with others online, etc.
Sometimes, it can be difficult to find the perfect domain name. For example, http: //pokergalaxy.com could easily be taken as its owner – no their website is http://www.iprofits.net- and it would be much easier for the owner to buy or to just trade the site for other more suitable domain names.
But, if you’re working on a business name, you’re going to want it to be instantly recognised as your business. For example, if you’re offering the services of a handyman called “John”, people are going to search for “John’s Services” online.
You likely want to use the business scope of your website in your domain name if possible, since visitors are going to associate your site with your business name in the long haul. Your domain name is also a key in making your website known to the search engines. Higher ranking, increased website traffic, etc.
Also, if you can secure the domain name you can find for a very good investment. For example,http://www.dell.comis one brand name you can be sure of, yethttp://www.dell.comis not yet taken. So do some research and work out what you would like to name your domain, or to get your website address and start using it throughout your website, especially the home page.
That way, you’ll have a professional, easily recognized, domain name that will elevate your business and place it firmly in the search engine listings. To give you a really big example, take our question of how to make money as an offline business owner.
Let’s say, you have a service that you provide and each of your customers buys it. If you have any problems with the delivery, you need to ensure that all should go well in a timely manner, and would your business benefit.
But have the pictures moved from the computer so that when you purchase a picture for the design of your website and you need to think about where it’s going to be uploaded, then you need to be able to easily find it using a website design, who have it and navigate to the correct location.
You may need to make some changes to manage this process, but if your domain name is your business name, everyone will be familiar with it, even people who know nothing about you, or have nopeg of the car they’ll be driving.
When they think of your business, they’ll also think.com, and that alone will help you with getting all the business you want. I hope this article has given you some ideas to get you going and have some fun building a website that can do some sensational things for your business.